ZenBusiness

PRODUCTS
Business formation services

ROLES
UX Writer
Content Designer
Copywriter

TOOLS
Google Workspace
Figma
Writer
Voiceflow
Paper

As part of the product experience team at ZenBusiness, I helped the Austin-based startup in its mission to help entrepreneurs launch, run, and grow their businesses. The primary areas of focus in my role were fintech and growth + engagement.

I worked with UX designers, product managers, and engineers to create content for seamless interactive experiences on web and mobile. As a content designer, I wrote UX copy that was clean, concise, and conversational to guide users.

I also worked with marketing to ensure both user and business goals were met, crafting copy and supporting creative campaigns.

Merchant Onboarding

ZenBusiness needed customers to sign up for a ZenBusiness Money account. Opening a merchant account meant our users (business owners) could get paid faster, and it was an opportunity for the company to collect valuable user data in the process.

Focus: Create a friction-free Money account setup experience by presenting clear and conversational direction for users.

Approach: Emphasize the benefits of opening a Money account, keeping copy concise and consistent to help users breeze through setup.

  • Compelling bullets (benefits)

  • Supporting text that offers explanation and builds trust

  • Specific call-to-action button copy

This page is under construction. Please check back soon or ask to see more samples of my Content Design work at ZenBusiness.